MISSION
Problem
Anti-Latino rhetoric and attacks are rampant; creating and reinforcing negative tropes of and fostering mistreatment and discrimination against Latino communities.
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Underrepresentation and erasure of Latinos in the media, as well as the public and private sectors, significantly diminishes our influence and power.
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Latino leaders are calling for an independent, nonpartisan organization exclusively dedicated to accountability that will boldly denounce bad actors and fight back.
Our Approach
Aquí: The Accountability Movement will collaborate with other Latino organizations to:
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Demand fair and accurate portrayals of Latino peoples in American life, and defend against harmful disinformation and stereotypes in the entertainment and news industries.
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Unapologetically denounce the underrepresentation of Latino peoples in positions of influence and power across industries, and call for greater investments in Latinos across the public and private sectors.
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Force a public reckoning when public or private actors try to advance policies or actions that harm Latino communities, or use their platforms to denigrate Latino communities.